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Stat of the Day
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We are a marketing analytics consulting firm providing data-driven customer intelligence for segmentation and audience targeting that delivers optimal campaign response.
New Orleans

Since the 2010 Census, the population of New Orleans has grown 13.3% compared to 4.1% for the U.S. and 3.0% for Louisiana.
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  1. Audience targeting
    Every campaign starts with a well-defined target audience. The characteristics of your best customers can provide a foundation for developing customer portraits. These portraits or profiles provide you with the proper information for defining the audience you wish to target.
  2. Segmentation solutions
    You have probably heard it said "Don't treat all of your customers the same." Partitioning your customers into a set of non-overlapping segments allows you to develop offers and messages that appeal to different customer groupings.
  3. Predictive analytics
    Marketing analytics can be utilized in many ways. For example, statistical models can help to target existing customers who are most likely to buy again. A model could also be used to find prospects who look most like your current customers.
  4. Customer data enhancement
    Sometimes you don't know enough about your customers to make the most informed decisions. By enhancing your customer database with outside information from expert data suppliers, you can improve your knowledge base for more efficient targeting.
  5. Market research
    Primary market research via surveys or other real-time touch points allows you to hear the voice of your customers. This direct feedback can be the basis for developing benchmarks to rate your overall customer service, satisfaction, and other prominent factors that influence purchases.